Cluster Marketing Executive at Kigali Marriott Hotel
Location
Kigali, Rwanda (On-site)
Job Type
Full-time
Experience
2–4 YEARS
POSITION SUMMARY
The Social Media Manager is responsible for managing the hotel’s day-to-day presence across social media platforms, including Instagram, Twitter/X, TripAdvisor, Yelp, FourSquare, and other relevant channels. The role supports the execution of overarching brand and property marketing strategies by creating engaging content, managing online communities, and responding to guest feedback in real time.
Working closely with Hotel Operations, Marketing, eCommerce, and Department Heads, this position helps identify key guest satisfaction drivers, address service issues, and enhance the hotel’s online reputation. The Social Media Manager builds meaningful engagement, drives brand advocacy, and measures the impact of social media activities on the hotel’s overall business performance.
CANDIDATE PROFILE
Education & Experience
Required (one of the following):
2-year degree from an accredited university in Public Relations, Communications, Marketing, Journalism, or a related field
4 years’ experience in Marketing Communications and Social Media
OR
Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field
2 years’ experience in Digital Marketing Communications and Social Media
CORE WORK ACTIVITIES
Social Media Management
Manage and update the hotel’s social media accounts across all relevant platforms.
Monitor online conversations and social listening tools (GuestVoice, Google, Facebook, Hootsuite, etc.).
Create alerts and track guest sentiment and feedback in real time.
Engage daily with online audiences to build visibility, satisfaction, and brand advocacy.
Meet regularly with the General Manager and Department Heads to align messaging and responses to guest reviews (TripAdvisor, OTAs).
Develop and maintain long-lead editorial content calendars aligned with Brand Social Playbook guidelines.
Create compelling hotel and destination content, including posts, photos, videos, infographics, and stories.
Source and leverage high-quality user-generated content while ensuring usage rights and compliance.
Ensure brand voice, positioning, and tone are consistently applied across all platforms.
Maintain full compliance with Marriott Social Media Policies and Procedures.
Produce professional written communication for both internal and external stakeholders.
Building & Maintaining Relationships
Identify and engage local social media influencers, bloggers, and content creators.
Submit hotel content for influencer consideration and amplification.
Design and execute contests, sweepstakes, and engagement campaigns.
Collaborate with Department Heads, Marketing, and eCommerce teams to align social media priorities for the next 60–90 days.
Supervise and coach designated departmental social media champions.
Social Media Strategy & Performance
Establish long-term objectives for the hotel’s social media presence.
Integrate social media strategy into the overall property marketing and sales strategy.
Ensure corporate, cluster, and regional marketing initiatives are effectively activated at the property level.
Coordinate social amplification with corporate and regional channels, CVBs, and local partners.
Manage paid social media campaigns and coordinate with external agencies where applicable.
Monitor emerging trends, tools, and best practices in social and digital media.
Produce and distribute monthly analytics reports, highlighting performance trends, KPIs, and actionable insights.
HOW TO APPLY
📅 Application Deadline: January 24th, 2026
Interested candidates should submit their applications by clicking the “Apply” button.