Cluster Marketing Manager at Kigali Marriott Hotel

JOB TITLE

Cluster Marketing Manager

POSITION SUMMARY

The Cluster Marketing Manager plays a key role in developing and executing property-level marketing and communications that enhance hotel brand image, drive revenue, and increase market share. Reporting to the Director of Sales and Marketing, this position delivers integrated on-brand messaging through traditional, digital, and social media channels, with a strong focus on Food & Beverage promotions targeting both in-house guests and the local market.

The role collaborates closely with Operations, Food & Beverage, Sales, Revenue Management, eCommerce, and regional Marketing teams to ensure all marketing activities are strategically aligned and performance-driven. Success is measured by contribution to sales and revenue growth, social media engagement, and the effective use of marketing resources to deliver impactful campaigns.

CANDIDATE PROFILE

Education & Experience

Required (one of the following):

• 2-year degree in Marketing, Public Relations, Business Administration, or related field

  • 4 years’ experience in sales, marketing, digital marketing, or a related professional area
    (Hospitality marketing or digital advertising experience preferred)

OR

• Bachelor’s degree in Marketing, Public Relations, Business, or related field

  • 2 years’ experience in sales, marketing, digital marketing, or a related professional area
    (Hospitality marketing or digital advertising agency experience preferred)

CORE WORK ACTIVITIES

Hotel Marketing & Advertising

• Execute the annual marketing plan within budget, in consultation with General Manager, Director of Sales & Marketing, Food & Beverage leadership, Operations, and regional marketing teams.

• Partner with Operations, Sales, and F&B teams to design promotions that drive incremental revenue.

• Act as liaison with advertising agencies for creative development and media planning.

• Manage F&B media schedules and ensure timely settlement of accounts.

• Collaborate with Revenue Management to ensure accurate offer loading and proper audience targeting.

• Execute email marketing, display advertising, and promotional campaigns.

• Ensure all digital advertising aligns with brand voice and standards.

• Maintain close coordination with Cluster eCommerce Manager to track performance and optimize initiatives.

Social Media & Digital Content Management

• Manage and update content across local digital platforms, including hotel websites and travel sites.

• Develop and execute promotional campaigns across F&B, rooms, weddings, spa, and conferences.

• Actively manage online reputation by monitoring guest feedback and responding appropriately.

Public Relations & Visual Asset Management

• Develop and execute quarterly PR plans in collaboration with agencies and hotel leadership.

• Build and maintain relationships with local media, including food critics and bloggers.

• Write and distribute press releases for events, promotions, and hotel outlets.

• Manage media coverage tracking and monthly reporting.

• Coordinate hotel-sponsored events, community engagement, and press activities.

• Manage photography and visual content production for marketing, PR, and F&B promotions.

• Ensure all visual assets adhere to brand guidelines and standards.

Direct Marketing & Collateral Development

• Coordinate development and distribution of hotel and F&B printed materials.

• Manage inventory and archiving of marketing collateral.

• Support production of signage, displays, and promotional materials.

• Collect competitor collateral and market intelligence monthly.

• Ensure all collateral complies with brand standards and Brand Standard Audit (BSA) requirements.

General Marketing & Leadership

• Lead and coordinate all communication activities with strong emphasis on F&B campaigns.

• Support hotel newsletters and joint promotional initiatives.

• Ensure hotel websites and digital platforms remain current and accurate.

• Partner with Sales & Marketing leadership to align marketing plans with revenue strategy.

• Provide marketing training and subject matter expertise to hotel leadership teams.

• Monitor competitive activity and emerging digital marketing trends.

• Report on marketing and eCommerce performance in collaboration with Revenue and eCommerce teams.

HOW TO APPLY

📅 Application Deadline: January 24th, 2026

Interested candidates should submit their application by clicking the “Apply” button.