Sales Manager

Sales Manager

Organization: Numida
Location: Kigali
Reports To: Head of Marketing & Sales
Employment Type: Full-time
Deadline: 31st March 2026

About the Organization

Numida is a fast-growing fintech company focused on empowering small businesses across Africa by providing access to digital financial services. Since 2021, Numida has delivered over $120 million in working capital to more than 90,000 businesses across East Africa.

The company is backed by Y Combinator and recognized by the Financial Times as one of Africa’s fastest-growing companies.

Position Overview

The Sales Manager will lead and build a high-performing field sales team responsible for client acquisition. This is a hands-on role involving field coaching, strategy execution, and performance management to drive business growth.

Key Responsibilities

1. Team Leadership (60%)

• Recruit, train, and manage a team of 10–15 sales agents

• Coach team members on consultative selling approaches

• Conduct regular field visits (ride-alongs) to support team performance

• Hold weekly pipeline reviews and track conversion rates

• Build a high-performance and motivated sales culture

2. Strategy & Execution (30%)

• Develop and implement acquisition strategies for assigned territories

• Identify high-potential business areas (markets, industrial zones, business hubs)

• Design and execute territory plans

• Test and optimize client acquisition channels (events, referrals, partnerships)

• Drive team targets of onboarding 100–300 clients monthly

• Monitor performance and adjust strategies accordingly

3. Cross-Functional Collaboration (10%)

• Work with marketing on campaigns, messaging, and promotional materials

• Provide market insights to the product team

• Coordinate with telesales teams on lead management and follow-ups

Qualifications & Requirements

Must Have

• Minimum 5 years of experience in:

  • Field sales or marketing management
    (Preferably in financial services, FMCG, or microfinance)

• Proven experience managing teams (at least 3 people)

• Strong understanding of:

  • Wholesale, import, and distribution businesses

• Strong leadership and coaching skills

• Data-driven decision-making ability

• Comfortable working in field environments (markets, industrial areas, business premises)

• Fluent in English and Kinyarwanda

Nice to Have

• Experience with CRM systems

Why Join Numida?

• Be part of a mission-driven company transforming financial access in Africa

• Work in a fast-growing and innovative fintech environment

• Opportunities for professional growth and leadership development

• Competitive salary and benefits

• Contribute to empowering 1 million small businesses by 2030

Application Procedure

Interested candidates should apply via the link below:

🔗 https://forms.gle/DvFuBZtd4BCoyk3NA

📅 Deadline: 31st March 2026